4/1/09

britney spears with pepsi

Pop icon Britney Spears, 19, has signed a sponsorship deal with Pepsi.

The singer of Oops... I Did It Again and Baby One More Time will appear in Pepsi commercials and the company will sponsor her next tour.

Pepsi
Pepsi: "Britney is at cutting edge of entertainment"
"It's such an honour," she said. "I'm a big fan of Pepsi products and Pepsi commercials.

"My life and my career have been blessed. The chance to follow some of my heroes - some incredible performers - and create something new with the innovative people at Pepsi is very exciting for me."

Dawn Hudson, Pepsi's senior vice president of strategy and marketing, said: "Britney is on the cutting edge of contemporary, popular entertainment.

"She's youthful, inventive, optimistic and fun-loving - the ultimate fit with brand Pepsi."



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